01.01.07
CBS Outdoor snatches rail contracts from Titan
CBS Outdoor (formerly Viacom Outdoor) has won £13.5 million worth of business from Titan Outdoor following a clutch of advertising contract wins, including a five year contract with train operating company Northern Rail.
CBS Outdoor’s national rail footprint now covers the whole of the UK. From 15th January CBS Outdoor will market and manage advertising sites at all 472 stations operated by Northern Rail, which include stations in major cities such as Leeds, Liverpool, Newcastle and Manchester.
Revenue growth will be buoyed by a substantial six figure investment programme by CBS Outdoor, developing new advertising opportunities and poster sites.
CBS Outdoor’s national rail revenue has doubled over the last 12 months following the award of the two FirstGroup rail franchises and substantial revenue growth from existing rail contracts on the back of significant investment.
Ian Borthwick, commercial project manager, Northern Rail, commented, "CBS Outdoor has demonstrated an exciting and dynamic approach to outdoor advertising which has captured Northern's imagination and highlighted the possibilities available to expand the advertising portfolio across our estate. Northern is delighted to award this contract to CBS Outdoor, and we look forward to great results"
Andrew Oldham, COO of CBS Outdoor UK and Ireland, added, “This win is a fantastic addition to our National Rail portfolio, with coverage now across the whole of the UK. Over the last 2 years we have taken over a series of underperforming contracts and turned them around. We have significant investment plans or do the same with this network – principally creating robust commuter packages for Leeds and Manchester which will enable advertisers to capture and captivate consumers on the move in these key cities.
”CBS Outdoor continues to take a market leadership stance in product investment across our entire transport media portfolio, as we are demonstrating in our transformation of the London Underground”.
CBS Outdoor will also take over from Titan as the advertising contractor for Ipswich Buses and Travel De Courcey, the largest independent operator in Warwickshire, both with five year contracts. Added to CBS Outdoor’s significant national bus portfolio, these contracts will be better resourced both locally and nationally, to grow bus advertising revenue in these areas.
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