Rail Industry Focus

26.05.20

ROI is up and Carbon is down: a new RTM experience

The world has had to face changes and challenges in 2020 but Rail Technology Magazine began its next stage of evolution long before COVID-19 was discovered.

Last year the RTM team embarked on a journey evaluating technology partners that could help deliver future editions of the rail industry’s leading magazine digitally. The team wanted to increase their client’s ROI through amplified accountability and audience engagement whilst significantly reducing the carbon footprint generated from the production and distribution of every single copy, eradicating the use of plastic, paper and harmful emissions.

RTM’s Director Roy Rowlands said: “It’s been a monumental effort from the whole team who have shown an unrelenting passion to get the job done without compromising on our mission to increase client’s ROI, improve the reader experience and reduce our environmental impact to almost zero. A digital magazine also has no risk of transferring a living virus, a benefit we hadn’t even considered until the recent pandemic.”

On first glance the digital edition looks the same as a physical copy, with striking front covers, impeccably designed editorial features and the ability to turn pages with a click of the mouse or a swipe of your screen. However, as you browse through the latest edition it becomes an immersive, interactive experience like no other.

Readers can submit questions and comments directly to the authors and journalists contributing to every edition, as well as share our content with colleagues, contacts and suppliers in one simple click via email or on social media.

Content is delivered responsively to whatever device and screen size you are using so you’ll never have to squint again.

We’ve integrated Amazon Polly's text-to-speech technology, bringing articles to life so you can listen to the latest industry analysis in the background whilst responding to tenders, designing a high-speed line or keeping Britain’s rail industry moving.

We can now tell our clients exactly how many times an issue was viewed by our tens of thousands of RTM readers, giving all clients the complete transparency that they need to be able to calculate the effectiveness of their campaigns.

This new ‘digital edition’ technology enables clients to transform their current static marketing campaigns into transformational, engaging experiences with HTML5, audio, video, enquiry forms and so much more. Readers can even purchase your products directly from you whilst browsing the latest issue.

This has been a hugely exciting project and has opened the doors to increased client ROI and reduction in our carbon footprint across other areas of our business which we are embracing with great zeal and we urge other publishers in the rail industry and globally to do the same.

Click here and try the latest issue out for yourself.

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