15.10.10
Mobile ticket application launched
Passengers on the move can access train tickets through an application from website thetrainline.com.
Richard Rowson, product development director at thetrainline.com said: “The application is an exciting innovation in the rail industry which we're confident will bring about a step change in how people buy train tickets. We've not just replicated the website on the mobile, but completely tailored the proposition for the mobile traveller.
“Taking advantage of the personalised nature and location awareness of phones, it becomes possible to buy a train ticket by simply tapping "next train home" - far quicker and easier than any website or ticket machine can currently offer.
“With over 750,000 downloads of our iPhone app already, people clearly find it really useful for train information and journey planning but our customers tell us that they want to be able to buy train tickets via an app too.
“That's why we've extended the scope of the app so that people can buy train tickets and collect from any of nearly 1,000 stations. Soon we will also be enabling the ability on selected routes for the ticket to be delivered directly to the phone as a secure barcode, replacing the need for a ticket altogether.”
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