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Eurotunnel rebrand: a more ‘Anglo-Saxon’ name?

The owners of Eurotunnel have decided to change its name to Getlink, a move which the company described as “very Anglo-Saxon.”

Despite the company operating across both England and France it has decided to change its name as it looks to “take on the challenges of new forms of mobility.”

Previously called Groupe Eurotunnel, the company is responsible for Eurotunnel; Europorte, a major French rail freight operator; ElecLink, the future electrical interconnector between the UK and France; and CIFFCO, a key private European railway training centre.

It also owned GB Railfreight before the company’s sale in November last year, using the money to boost core infrastructure work.

Some people believe the move is a way for the firm to make itself seem like a more British company as Brexit fast approaches, but the company did not directly confirm this.

Jacques Gounon, chairman and chief executive of Getlink, said: “The core mission for Getlink is the development and management of safe, modern and environmentally-friendly mobility infrastructures, a challenge taken up with success by the 3,300 employees serving more than 20 million passengers and thousands of businesses in the United Kingdom, France and across Europe”.

When Britain’s exit from the EU was confirmed, Groupe Eurotunnel was quick to establish that this would not affect services, but with so little certainty surrounding the outcome of the process it is difficult to see how it might manifest in the rail industry.

Many organisations and figures in the sector have warned that a clear plan is needed to ensure there are no negative or adverse effects, while Chris Burchell, chairman of the Rail Delivery Group, has previously urged the government to set out post-Brexit investment to shore-up security for the industry.

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Ampox   21/11/2017 at 12:45

How does this improve productivity or service? Or is it the past participle of a German verb "tlinken" to describe the noise of train wheels going over rail joints? Ridiculous!

Rupe   21/11/2017 at 13:13

Chunnel was widely used by the British media for the Channel tunnel when it was being built. Something like ChunnelLink for a service would seem to fit better...

GW   21/11/2017 at 19:44

Another company that wants to lose custom by changing its name to something meaningless.

Peter Jarvis   21/11/2017 at 23:13

Bugger that for a bit of English imperialism. There are those of us in the United Kingdom who belong to other nations and do not hold our Anglo-Saxon would-be masters in high regard. I consider myself Welsh; we are the only part of the UK to have been incorporated by force. It is possible to write good English without using the verb 'get' at all. Typically sloppy Saxon writing. Grr.

Pdeaves   22/11/2017 at 09:00

It's only a minor renaming. GET = the initials from Group EuroTunnel so really they only added 'link'.

J, Leicester   23/11/2017 at 14:20

Man a man a mwnci, Peter. Maybe we can call it "Y twnel?"

Manchester Mike   24/11/2017 at 18:14

What a bloody waste of money. What is it with companies constantly 'rebranding' themselves. Like passengers don't have enough to keep track of.

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