Latest Rail News

21.09.16

‘Swift’ smart card launch marks first multimodal ticket roll-out outside London

Smart ticketing has reached the West Midlands as the new Swift cards were launched across the rail network yesterday.

The Swift cards, already used on the region’s buses and trams, are now operating on London Midland, Virgin, Chiltern and CrossCountry services, with 3,000 passengers currently signed up to the direct debit scheme.

The cards can be used at ticket barriers at Snow Hill, University and Five Ways stations in Birmingham (operated by London Midland), New Street, Birmingham International and Coventry (operated by Virgin), and Moor Street (operated by Chiltern).

Laura Shoaf, managing director of Transport for the West Midlands (TfWM), said: “We are the first transport body outside London to deliver a truly multimodal smart ticketing solution that does not require a paper counterpart, and this is just the start.

“Swift offers a range of benefits for the passenger and over the coming months we will be working closely with London Midland and the Department for Transport to identify and develop ways of expanding it still further.”

She added that the next step is to move the 12,000 passengers using nTrain – the local rail-only season ticket – onto Swift, as well as agreeing a smart ticketing arrangement across the Midlands as a whole with Midlands Connect.

The Birmingham launch ceremony for the Swift card, which was funded by a £620,000 grant from the Department for Transport, was attended by transport minister Andrew Jones, who said: “Smart ticketing is revolutionising public transport and I welcome this significant new development in the West Midlands.

“It is important that people can get on and get around and the Swift card is helping cement a modern, affordable transport network that provides better journeys for everyone.”

Richard Brooks, London Midland commercial director, added: “This is a great initiative by TfWM.

“At London Midland we believe passionately in making travel simple for everyone. Having a single smart card that works on trains, buses and Metro will make passengers’ lives easier and encourage more use of public transport across the region.”

London Midland is in the process of bidding to continue operating the West Midlands franchise, competing against West Midlands Trains (owned by Abellio with East Japan Railway Company and Mitsui & Co Ltd as minority partners).

Paul Maynard, the new rail minister, has said smart ticketing should be introduced “in a timely fashion”, while the Urban Transport Group used its recent policy paper to argue for the introduction of Oyster card-style smart tickets in urban areas – something which Transport for the North is currently looking into.

(Image c. Transport for the West Midlands)

Have you got a story to tell? Would you like to become a PSE columnist? If so, click here.

 

 

 

Comments

Jerry Alderson   23/09/2016 at 15:20

Re: "a truly multimodal smart ticketing solution that does not require a paper counterpart." I don't understand the reference about *not* needing a paper counterpart. I have a Swift card and have usedit on Midland Metro. I paid with the smartcard for a day-ticket and was given a receipt/ticket. When boarding another tram later that day I was completely confused until it was explained to me that I had to show the paper ticket - not the smartcard. I almost paid twice! I mention this in an article in Rail Professional in the October edition.

Mike Duncombe   26/09/2016 at 11:45

This is not the first - MCard in West Yorkshire has had a multi-modal rail / bus period pass on smartcards available for a couple of years.

Add your comment

 

rail technology magazine tv

more videos >

latest rail news

Almost 1.5 million eTickets sold six months after introduction

27/03/2017Almost 1.5 million eTickets sold six months after introduction

Newly released figures of eTicket sales have shown that over one million have been sold since the modern system was first implemented last year. ... more >
Southern completes Class 377 modifications for extreme winter weather

27/03/2017Southern completes Class 377 modifications for extreme winter weather

Southern’s Class 377 fleet has been given a major upgrade to make it more resilient to frost and snowy weather this winter. Engineers ... more >
First MTR joint venture awarded South Western franchise

27/03/2017First MTR joint venture awarded South Western franchise

First MTR South Western Trains Limited (First MTR) has been awarded the new South Western franchise by the government, which will see the introdu... more >

editor's comment

08/03/2017A celebration of rail achievement

Welcome to this special UK Rail Industry Awards (UKRIA) review issue of RTM. The fourth edition of the prestigious awards took place on 9 February at London’s Battersea Evolution and, once again, was a huge success.  With over 1,100 rail decision-makers in attendance, the black-tie event was a great place for networking and celebrating the success of the rail industry in the last 12 months. To see who won at this year’s... read more >

rail industry focus

View all News

interviews

Intertrain: ready for the future

23/02/2017Intertrain: ready for the future

RTM recently attended Intertrain’s ‘Driving for Success’ event in Doncaster, where leaders from major players such as Carillion... more >
Tackling regulation at its routes

24/01/2017Tackling regulation at its routes

John Larkinson, the ORR’s director of railway markets and economics, speaks to RTM about the move to regulating Network Rail at a route lev... more >
Investing in the future of Scottish Rail

15/11/2016Investing in the future of Scottish Rail

Phil Verster, managing director of ScotRail Alliance, speaks to RTM’s Luana Salles about the recently-published ‘Investing in the Fut... more >

last word

Reasons to be cheerful

Reasons to be cheerful

Ahead of the major imminent reforms to the apprenticeship system, Simon Rennie, general manager of the National Training Academy for Rail, outlin... more > more last word articles >

'the sleepers' daily blog

Raising wall work at Linlithgow heritage railway site completed

24/03/2017Raising wall work at Linlithgow heritage railway site completed

Work has been completed to raise the height of walls bordering the railway heritage site at Royal Terrace and Union Road in Linlithgow, as part o... more >
read more blog posts from 'the sleeper' >

comment

Overcoming the challenges of e-ticketing

23/03/2017Overcoming the challenges of e-ticketing

Justin Stenner, head of technology for Heathrow Express, considers the  benefits and drawbacks of implementing e-ticketing on rail services.... more >
Breathing life back into the Connaught Tunnel

23/03/2017Breathing life back into the Connaught Tunnel

Linda Miller, former Crossrail project manager, Connaught Tunnel, reflects on the challenges of widening and deepening the vital Victorian tunnel... more >
The case for rail integration

23/03/2017The case for rail integration

Jeremy Long, CEO of European Business at MTR Corporation, reflects on how stronger integration of train and track could benefit major rail infras... more >
Getting fire testing standards right

23/03/2017Getting fire testing standards right

Richard Nowell, rolling stock engineer at the RSSB, discusses the ‘EN 45545-2 Fire testing of materials and components for trains’, a... more >