Latest Rail News

24.05.13

Social media promotes faster London Midland service

London Midland has boosted its customer base through social media, introducing ‘Twicket Offices’ at universities and colleges to promote faster trains on the Crewe to London route.

Students were encouraged to follow and tweet the operator’s promotional account, to win a return train ticket to London. The move saw London Midland gain almost 500 new followers on Twitter.

The Class 350/1 Desiro trains have been modified to run 10mph faster, cutting 35 minutes off the Crewe – London journey.

David Whitley, head of marketing said: “Over the past few years we have worked hard to establish social media as a key part of our customer service provision and we are now recognised as one of the leaders in this field.

“We’re now focusing on integrating social media into all our marketing activity and this campaign to support Project 110 has set the benchmark for future promotions.”

Tell us what you think – have your say below, or email us directly at opinion@railtechnologymagazine.com

Comments

Ian   28/05/2013 at 17:50

A presume that this is more profitable for LM than having proper ticket office staff, who can actually advise passengers on the best way to travel and the full range of tickets available......

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