The modal transport shift is fundamental to the transport sectors decarbonisation strategy but currently, people are still choosing to take to the road and jump into their car than choose the railways.
Traditionally the challenges that we’ve faced in attracting passengers to the railway have been poor connectivity, expensive and often confusing ticketing, and unreliable services.
LNER put these beliefs to the test by evaluating their own services based on conventional passenger feedback. They then used this information to determine how they can entice customers to return to their service.
At TransCityRail North in November, Host Helen Fospero brought together representatives from three of the North's main operators, Warrick Dent, Safety & Operations Director, LNER, Chris Nutton Major Projects Director, TransPennine Express and Tricia Williams Chief Operating Officer, Northern Rail alongside Transport for the North’s, Strategic Rail Director, David Hoggarth to discuss the effect that the pandemic has had on passenger numbers, the need to shift to rail in the climate change battle and how operators can innovate collaboratively.
Take a look at the full conversation at the top of the article to find out more.
The next TransCityRail live event takes place in the Midlands on the 10th of Feb. If you'd like to be at the event which enables you to network with speakers and attendees, submit your questions directly to the panel and hear first hand of upcoming opportunities in the region then you can find out more about the event here.