UK train operator Avanti West Coast is looking to attract passengers back to the railway through the launch of an innovative, low-cost ‘Superfare’ ticket that will serve customers who can have more flexibility within their journeys.
These Superfare tickets will work through enabling customers the ability to buy a ticket for a specific date with the choice of morning, afternoon or evening slots, seeing the time selected by the intercity operator.
24 hours before their journey begins, customers will be matched to an empty seat on a quieter train, promptly being told the time of their train’s departure and their reserved seat.
Superfare tickets will be available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly, with prices coming at fixed rates between £12 and £22.
As the programme is currently being trialled by Avanti, the number of tickets available will vary from day to day, with a booking window between at least seven days and up to 21 days before travel.
Sarah Copley, Executive Director for Commercial, said:
“Superfare tickets are aimed at customers who can be more flexible with their journeys. Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation.
“We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”
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