Superfare system, via Avanti West Coast

Avanti’s Superfare tickets to cut costs for flexible travel

UK train operator Avanti West Coast is looking to attract passengers back to the railway through the launch of an innovative, low-cost ‘Superfare’ ticket that will serve customers who can have more flexibility within their journeys.

These Superfare tickets will work through enabling customers the ability to buy a ticket for a specific date with the choice of morning, afternoon or evening slots, seeing the time selected by the intercity operator.

24 hours before their journey begins, customers will be matched to an empty seat on a quieter train, promptly being told the time of their train’s departure and their reserved seat.

Superfare tickets will be available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly, with prices coming at fixed rates between £12 and £22.

As the programme is currently being trialled by Avanti, the number of tickets available will vary from day to day, with a booking window between at least seven days and up to 21 days before travel.

Sarah Copley, Executive Director for Commercial, said:

“Superfare tickets are aimed at customers who can be more flexible with their journeys. Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation.

“We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”

Want to know more about the opportunities to become a key supplier to the UK rail industry? Attend TransCityRail and access an exclusive marketplace of buyers from Network Rail, HS2, Train Operators, Major Contractors, and all other tiers of the supply chain. For more information and to secure your place click here.  

RTM Mag Cover, Feb/March 23


Investing in the future of Scotland's rainforest

This issue highlights the latest topics within the rail industry, from decarbonising the Midlands, improving rail safety, meeting the future priorities of Scotland's Railway & more!                                                      


View all videos
TransCityRail Banner


South \ 28 09 23
North \ 09 11 23
Mids \ 29 02 24

TransCityRail is a series of regional, interactive and insightful events across the country bringing together leaders, collaborators, problem solvers and innovators in a creative and invigorating way.

This series of events supports and informs the whole of the rail industry and connects suppliers with buyers, specifiers, leaders and decision-makers looking to procure a wide variety of innovative products and services for their region.


Episode 37 - What does the future of transport look like

This episode of Track Talk sees a discussion with Conservative MP for Milton Keynes South Iain Stewart, Chair of the Transport Committee. The focus of this episode revolves around disruptive technologies within the rail sector, specifically the impact that the new, innovative advancements and trends might have across all modes of transport. The Transport Committee are taking proposals from people in the sector who are in the know about innovations that deserve more attention, so we have given them the platform to discuss the process and hear what the committee is looking for. 

More articles...

View all