Passengers travelling through Ipswich station are now benefiting from a major upgrade to customer information, thanks to the installation of a new large-format LED display designed to simplify journey planning and improve real-time updates.
Delivered through a partnership between Greater Anglia and Blackbox Company, with funding and support from Suffolk County Council, the new system aims to provide clearer, faster and more integrated travel information for rail passengers across Suffolk.
The 4.8‑metre-wide high‑resolution LED screen brings together live train departures, onward bus connections, and instant disruption updates into one easy-to-read display visible from across the concourse. This helps passengers plan complete end‑to‑end journeys with greater confidence and fewer delays.
In a first for the operator, the installation also includes the new UK railway clock, a modern update of the classic railway icon, now appearing at a Greater Anglia station for the first time.
The Ipswich upgrade follows the successful introduction of a similar large-scale display at Norwich station in June 2025, forming part of Greater Anglia’s wider strategy to integrate rail with other transport modes.
Andrew Goodrum, Greater Anglia’s Infrastructure & Major Projects Director, said:
“We are pleased to introduce this new screen at Ipswich, which will make it easier for customers to access clear, real-time travel information in one place.
“It’s another step forward in improving the overall experience at our stations, particularly during busy periods or when services are disrupted.”
Gavin Russell, CEO of Blackbox Company (UK), added:
“We are proud to continue pushing the boundaries of passenger information in partnership with Greater Anglia.
“Since introducing the first colour display on the network in 2017, our focus has been on improving the passenger experience by making information clearer, more integrated and more responsive to real-world operations.
“Through the continued development of our Azzido Cloud platform and advances in LED technology, the Ipswich installation represents another step forward in delivering a truly connected and intuitive information environment.”
Councillor Chris Chambers, Suffolk County Council Cabinet member for Transport Strategy, said:
"This simple coordination of timetable information empowers passengers to plan seamless journeys and reduce the stress of missed connections.
"Travellers no longer need to juggle multiple apps, timetables, or guesswork; instead, they can make confident, well‑timed decisions in one place. It helps make public transport a much more integrated and coherent system.
“Whether someone is commuting to work, heading to school, or visiting the town centre, the clarity and convenience of having both bus and rail details side by side encourages greater use of sustainable transport."
The new system supports Greater Anglia’s integrated transport strategy, launched last month, which aims to make multi-modal journeys easier and more seamless. By providing real-time visibility of onward travel connections, the Ipswich installation further strengthens the region’s move towards a more connected and passenger‑focused transport network.
Image credits: Greater Anglia
