London North Eastern Railway (LNER) has reached a significant milestone in their fundraising target for charity partner Campaign Against Living Miserably (CALM) with more than £230,000 now raised for the mental health charity since October 2018.
LNER customers and staff came together to raise the funds for CALM through a variety of fundraising events, along with the Delay Repay Donation scheme pioneered by LNER in 2018.
Since launching, more than £138,000 has been donated by 3,234 customers who have opted to gift their Delay Repay compensation to the charity.
Following the requirement of face coverings to be worn on public transport due to the Coronavirus pandemic, LNER launched a series of regionally inspired face coverings, with proceeds from sales going to CALM.
To mark World Mental Health Day 2020, which takes place this Saturday (10th) , LNER is now launching the latest in the series of regionally inspired face masks, with a design featuring the state of the art Azuma train.
LNER Director of Communications, Kate McFerran, said: “We know how passionate our communities are about our trains and our destinations along the LNER route. We are sure that the new Azuma design will be hugely popular with our customers and colleagues who travel on our route. Whilst we all adjust to these new ways of going about our daily lives, including using our services, we continue to ensure that customers can travel safely and in style.
“We’re immensely proud of how our colleagues and customers have rallied together to show support for CALM since the launch of the partnership and would like to thank everyone who has donated their time or money to supporting the cause.”
Image: LNER Station Support Assistant Emrah Mehmet wearing the LNER Azuma Mask at London King’s Cross Station.